Privacy Policy

Privacy Policy
Privacy Policy Introduction and Overview
We have written this privacy policy (version 12.08.2022-112083213) in order to explain to you, in
accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and
applicable national laws, which personal data (data for short) we as the controller – and the
processors commissioned by us (e.g. providers) – process, will process in the future and what legal
options you have. The terms used are to be considered gender-neutral.
In short: We provide you with comprehensive information about any of your personal data we
process.
Privacy policies usually sound very technical and use legal terminology. However, this privacy policy
is intended to describe the most important things to you as simply and transparently as possible.
So long as it aids transparency, technical terms are explained in a reader-friendly manner, links
to further information are provided and graphics are used. We are thus informing in clear and
simple language that we only process personal data in the context of our business activities if there
is a legal basis for it. This is certainly not possible with brief, unclear and legal-technical statements,
as is often standard on the internet when it comes to data protection. I hope you find the following
explanations interesting and informative. Maybe you will also find some information that you have
not been familiar with.
If you still have questions, we kindly ask you to contact the responsible body named below or in the
imprint, follow the existing links and look at further information on third-party sites. You can of
course also find our contact details in the imprint.
Scope
This privacy policy applies to all personal data processed by our company and to all personal data
processed by companies commissioned by us (processors). With the term personal data, we refer
to information within the meaning of Article 4 No. 1 GDPR, such as the name, email address and
postal address of a person. The processing of personal data ensures that we can offer and invoice
our services and products, be it online or offline. The scope of this privacy policy includes:
all online presences (websites, online shops) that we operate
Social media presences and email communication
mobile apps for smartphones and other devices
In short: This privacy policy applies to all areas in which personal data is processed in a structured
manner by the company via the channels mentioned. Should we enter into legal relations with you
outside of these channels, we will inform you separately if necessary.
Legal bases
In the following privacy policy, we provide you with transparent information on the legal principles
and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to
process personal data.
Whenever EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN
PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access the General Data
Protection Regulation of the EU online at EUR-Lex, the gateway to EU law, at
https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:

1. Consent (Article 6 Paragraph 1 lit. a GDPR): You have given us your consent to process data
   for a specific purpose. An example would be the storage of data you entered into a contact
   form.
2. Contract (Article 6 Paragraph 1 lit. b GDPR): We process your data in order to fulfill a contract
   or pre-contractual obligations with you. For example, if we conclude a sales contract with you,
   we need personal information in advance.
3. Legal obligation (Article 6 Paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we
   will process your data. For example, we are legally required to keep invoices for our
   bookkeeping. These usually contain personal data.
4. Legitimate interests (Article 6 Paragraph 1 lit. f GDPR): In the case of legitimate interests
   that do not restrict your basic rights, we reserve the right to process personal data. For
   example, we have to process certain data in order to be able to operate our website securely
   and economically. Therefore, the processing is a legitimate interest.
   Other conditions such as making recordings in the interest of the public, the exercise of official
   authority as well as the protection of vital interests do not usually occur with us. Should such a legal
   basis be relevant, it will be disclosed in the appropriate place.
   In addition to the EU regulation, national laws also apply:
   In Austria this is the Austrian Data Protection Act (Datenschutzgesetz), in short DSG.
   In Germany this is the Federal Data Protection Act (Bundesdatenschutzgesetz), in short
   BDSG.
   Should other regional or national laws apply, we will inform you about them in the following
   sections.
   Contact details of the data protection controller
   If you have any questions about data protection, you will find the contact details of the responsible
   person or controller below:
   Lacknerhof GmbH
   Unterberggasse 172
   5542 Flachau
   Authorised to represent: Georg Lackner
   E-Mail: info@lacknerhof.at
   Phone: +43 64572379
   Company details: https://www.lacknerhof.at
   Storage Period
   It is a general criterion for us to store personal data only for as long as is absolutely necessary for
   the provision of our services and products. This means that we delete personal data as soon as any
   reason for the data processing no longer exists. In some cases, we are legally obliged to keep
   certain data stored even after the original purpose no longer exists, such as for accounting
   purposes.
   If you want your data to be deleted or if you want to revoke your consent to data processing, the
   data will be deleted as soon as possible, provided there is no obligation to continue its storage.
   We will inform you below about the specific duration of the respective data processing, provided
   we have further information.
   Rights in accordance with the General Data Protection
   Regulation
   In accordance with Articles 13, 14 of the GDPR, we inform you about the following rights you have
   to ensure fair and transparent processing of data:
   According to Article 15 DSGVO, you have the right to information about whether we are
   processing data about you. If this is the case, you have the right to receive a copy of the data
   and to know the following information:
   for what purpose we are processing;
   the categories, i.e. the types of data that are processed;
   who receives this data and if the data is transferred to third countries, how security can
   be guaranteed;
   how long the data will be stored;
   the existence of the right to rectification, erasure or restriction of processing and the
   right to object to processing;
   that you can lodge a complaint with a supervisory authority (links to these authorities
   can be found below);
   the origin of the data if we have not collected it from you;
   Whether profiling is carried out, i.e. whether data is automatically evaluated to arrive at
   a personal profile of you.
   You have a right to rectification of data according to Article 16 GDPR, which means that we
   must correct data if you find errors.
   You have the right to erasure (“right to be forgotten”) according to Article 17 GDPR, which
   specifically means that you may request the deletion of your data.
   According to Article 18 of the GDPR, you have the right to restriction of processing, which
   means that we may only store the data but not use it further.
   According to Article 20 of the GDPR, you have the right to data portability, which means that
   we will provide you with your data in a standard format upon request.
   According to Article 21 DSGVO, you have the right to object, which entails a change in
   processing after enforcement.
   If the processing of your data is based on Article 6(1)(e) (public interest, exercise of
   official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing.
   We will then check as soon as possible whether we can legally comply with this
   objection.
   If data is used to conduct direct advertising, you may object to this type of data
   processing at any time. We may then no longer use your data for direct marketing.
   If data is used to conduct profiling, you may object to this type of data processing at any
   time. We may no longer use your data for profiling thereafter.
   According to Article 22 of the GDPR, you may have the right not to be subject to a decision
   based solely on automated processing (for example, profiling).
   You have the right to lodge a complaint under Article 77 of the GDPR. This means that you
   can complain to the data protection authority at any time if you believe that the data
   processing of personal data violates the GDPR.
   In short: you have rights – do not hesitate to contact the responsible party listed above with us!
   If you believe that the processing of your data violates data protection law or your data protection
   rights have been violated in any other way, you can complain to the supervisory authority. For
   Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/.
   In Germany, there is a data protection officer for each federal state. For more information, you can
   contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The
   following local data protection authority is responsible for our company:
   Austria Data protection authority
   Manager: Mag. Dr. Andrea Jelinek
   Address: Barichgasse 40-42, 1030 Wien
   Phone number.: +43 1 52 152-0
   E-mail address: dsb@dsb.gv.at
   Website: https://www.dsb.gv.at/
   Data Processing Agreement (DPA)
   In this section, we would like to explain what a Data Processing Agreement is and why it is needed.
   As the term “Data Processing Agreement” is quite lengthy, we will often only use the acronym DPA
   here in this text. Like most companies, we do not work alone, but also use the services of other
   companies or individuals. By involving different companies or service providers, we may pass on
   personal data for processing. These partners then act as processors with whom we conclude a
   contract, the so-called Data Processing Agreement (DPA). Most importantly for you to know is that
   any processing of your personal data takes place exclusively according to our instructions and must
   be regulated by the DPA.
   Who are the processors?
   As a company and website owner, we are responsible for any of your data that is processed by us.
   In addition to the controller, there may also be so-called processors involved. This includes any
   company or person who processes your personal data. More precisely and according to the GDPR’s
   definition, this means: Any natural or legal person, authority, institution or other entity that
   processes your personal data is considered a processor. Processors can therefore be service
   providers such as hosting or cloud providers, payment or newsletter providers or large companies
   such as Google or Microsoft.
   To make the terminology easier to comprehend, here is an overview of the GDPR’s three roles:
   Data subject (you as a customer or interested party) → Controller (we as a company and
   contracting entity) → Processors (service providers such as web hosts or cloud providers)
   Contents of a Data Processing Agreement
   As mentioned above, we have concluded a DPA with our partners who act as processors. First and
   foremost, it states that the processor processes the data exclusively in accordance with the GDPR.
   The contract must be concluded in writing, although an electronic contract completion is also
   considered a “written contract”. Any processing of personal data only takes place after this contract
   is concluded. The contract must contain the following:
   indication to us as the controller
   obligations and rights of the controller
   categories of data subjects
   type of personal data
   type and purpose of data processing
   subject and duration of data processing
   location of data processing
   Furthermore, the contract contains all obligations of the processor. The most important obligations
   are:
   ensuring data security measures
   taking possible technical and organisational measures to protect the rights of the data subject
   maintaining a data processing record
   cooperation with the data protection authority upon request
   performing a risk analysis for any received personal data
   subprocessors may only be appointed with the written consent of the controller
   You can see an example of what a DPA looks like at https://gdpr.eu/data-processing-agreement/.
   This link shows a sample contract.
   Cookies
   Cookies Overview
   Affected parties: visitors to the website
   Purpose: depending on the respective cookie. You can find out more details below or from
   the software manufacturer that sets the cookie.
   Processed data: depends on the cookie used. More details can be found below or from the
   manufacturer of the software that sets the cookie.
   Storage duration: can vary from hours to years, depending on the respective cookie
   Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)
   What are cookies?
   Our website uses HTTP-cookies to store user-specific data.
   In the following we explain what cookies are and why they are used, so that you can better
   understand the following privacy policy.
   Whenever you surf the Internet, you are using a browser. Common browsers are for example,
   Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text-files in
   your browser. These files are called cookies.
   It is important to note that cookies are very useful little helpers. Almost every website uses cookies.
   More precisely, these are HTTP cookies, as there are also other cookies for other uses. HTTP
   cookies are small files that our website stores on your computer. These cookie files are
   automatically placed into the cookie-folder, which is the “brain” of your browser. A cookie consists
   of a name and a value. Moreover, to define a cookie, one or multiple attributes must be specified.
   Cookies store certain user data about you, such as language or personal page settings. When you
   re-open our website to visit again, your browser submits these “user-related” information back to
   our site. Thanks to cookies, our website knows who you are and offers you the settings you are
   familiar to. In some browsers, each cookie has its own file, while in others, such as Firefox, all
   cookies are stored in one single file.
   The following graphic shows a possible interaction between a web browser such as Chrome and
   the web server. The web browser requests a website and receives a cookie back from the server.
   The browser then uses this again as soon as another page is requested.
   There are both first-party cookies and third-party cookies. First-party cookies are created directly by
   our site, while third-party cookies are created by partner-websites (e.g. Google Analytics). Each
   cookie must be evaluated individually, as each cookie stores different data. The expiry time of a
   cookie also varies from a few minutes to a few years. Cookies are not software programs and do
   not contain viruses, trojans or other malware. Cookies also cannot access your PC’s information.
   This is an example of how cookie-files can look:
   Name: ga Value: GA1.2.1326744211.152112083213-9 Purpose: Differentiation between website visitors Expiry date: after 2 years A browser should support these minimum sizes: At least 4096 bytes per cookie At least 50 cookies per domain At least 3000 cookies in total Which types of cookies are there? The exact cookies that we use, depend on the used services, which will be outlined in the following sections of this privacy policy. Firstly, we will briefly focus on the different types of HTTP-cookies. There are 4 different types of cookies: Essential cookies These cookies are necessary to ensure the basic functions of a website. They are needed when a user for example puts a product into their shopping cart, then continues surfing on different websites and comes back later in order to proceed to the checkout. These cookies ensure the shopping cart does not get deleted, even if the user closes their browser window. Purposive cookies These cookies collect information about user behaviour and whether the user receives any error messages. Furthermore, these cookies record the website’s loading time as well as its behaviour in different browsers. Target-orientated cookies These cookies ensure better user-friendliness. Thus, information such as previously entered locations, fonts sizes or data in forms stay stored. Advertising cookies These cookies are also known as targeting cookies. They serve the purpose of delivering customised advertisements to the user. This can be very practical, but also rather annoying. Upon your first visit to a website you are usually asked which of these cookie-types you want to accept. Furthermore, this decision will of course also be stored in a cookie. If you want to learn more about cookies and do not mind technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”. Purpose of processing via cookies The purpose ultimately depends on the respective cookie. You can find out more details below or from the software manufacturer that sets the cookie. Which data are processed? Cookies are little helpers for a wide variety of tasks. Unfortunately, it is not possible to tell which data is generally stored in cookies, but in the privacy policy below we will inform you on what data is processed or stored. Storage period of cookies The storage period depends on the respective cookie and is further specified below. Some cookies are erased after less than an hour, while others can remain on a computer for several years. You can also influence the storage duration yourself. You can manually erase all cookies at any time in your browser (also see “Right of objection” below). Furthermore, the latest instance cookies based on consent will be erased is after you withdraw your consent. The legality of storage will remain unaffected until then. Right of objection – how can I erase cookies? You can decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of erasing, deactivating or only partially accepting cookies. You can for example block third-party cookies but allow all other cookies. If you want to find out which cookies have been stored in your browser, or if you want to change or erase cookie settings, you can find this option in your browser settings: Chrome: Clear, enable and manage cookies in Chrome Safari: Manage cookies and website data in Safari Firefox: Clear cookies and site data in Firefox Internet Explorer: Delete and manage cookies Microsoft Edge: Delete cookies in Microsoft Edge If you generally do not want cookies, you can set up your browser in a way to notify you whenever a cookie is about to be set. This gives you the opportunity to manually decide to either permit or deny the placement of every single cookie. This procedure varies depending on the browser. Therefore, it might be best for you to search for the instructions in Google. If you are using Chrome, you could for example put the search term “delete cookies Chrome” or “deactivate cookies Chrome” into Google. Legal basis The so-called “cookie directive” has existed since 2009. It states that the storage of cookies requires your consent (Article 6 Paragraph 1 lit. a GDPR). Within countries of the EU, however, the reactions to these guidelines still vary greatly. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG). For absolutely necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to offer our visitors a pleasant user experience on our website. For this, certain cookies often are absolutely necessary. This is exclusively done with your consent, unless absolutely necessary cookies are used. The legal basis for this is Article 6 (1) (a) of the GDPR. In the following sections you will find more detail on the use of cookies, provided the used software does use cookies. Website Builders Introduction Website Builders Privacy Policy Overview Affected parties: website visitors Purpose: service optimisation Data processed: The data that is being processed includes but is not limited to technical usage information, browser activity, clickstream activity, session heat maps, contact details, IP addresses or geographic locations. You can find more details in the Privacy Policy below as well as in the providers’ Privacy Policies. Storage duration: depends on the provider Legal bases: Art. 6 (1) lit. f GDPR (legitimate interests), Art. 6 (1) lit. a GDPR (consent) What are website builders? We use a modular website builder for our website. This is a special form of Content Management System (CMS). Website builders enable website operators to create websites very easily and without any programming knowledge. In many cases, web hosts also offer website builders. Your personal data may be collected, stored and processed if a website builder is being used. In this Privacy Policy, you will find general information about data that is processed by such modular website builder systems. You can find more information in the respective provider’s Privacy Policy. Why do we use website builders for our website? The greatest advantage of modular website builders is their ease of use. We want to offer you a clear, simple and nicely designed website that we can easily operate and maintain by ourselves – without needing any external support. Nowadays website builders offer many helpful functions that we can use even without having any programming knowledge. This enables us to design our website according to our wishes and therefore, to give you an informative and pleasant experience on our website. Which data are stored by website builders? First of all, the exact data that is stored depends on the website builder that is being used. Each provider processes and collects different data from website visitors. However, technical usage information such as users’ operating system, browser, screen resolution, language and keyboard settings, hosting provider as well as the date of the website visit are usually collected. Moreover, tracking data (e. g. browser activity, clickstream activities, session heat maps, etc.) may also be processed. The same goes for personal data, since data such as contact information e. g. email address, telephone number (if you have provided it), IP address and geographic location data may also be processed and stored. In the respective provider’s Privacy Policy you can find out exactly which of your data is getting stored. How long and where are the data stored? Provided that we have any further information on this, we will inform you below about the duration of the data processing associated with the website builder we use. You can find detailed information on this in the provider’s Privacy Policy. Generally, we only process personal data for as long as is absolutely necessary to provide our services and products. The provider may store your data according to their own specifications, over which we have no influence. Right to object You always retain the right to information, rectification and erasure of your personal data. If you have any questions, you can also contact the responsible parties at the respective website builder system at any time. You can find the corresponding contact details either in our Privacy Policy or on the website of the respective provider. What is more, in your browser you can clear, disable or manage cookies that providers use for their functions. Depending on the browser you use, this can be done in different ways. Please note, that this may lead to not all functions working as usual anymore. Legal Bases We have a legitimate interest in using a website builder system to optimise our online service and present it in an efficient and user-friendly way. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use the website builder system if you have consented to it. If the processing of data is not absolutely necessary for the operation of the website, your data will only be processed on the basis of your consent. This particularly applies to tracking activities. The legal basis for this is Article 6 (1) (a) GDPR. With this Privacy Policy, we have made you more familiar with the most important general information on data processing. If you want to find out more about this, you will find further information – if available – in the following section or in the Privacy Policy of the provider. WordPress.com Privacy Policy We use WordPress.com for our website, which is a modular website system. The provider of this service is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. WordPress.com also processes data in the USA, among other countries. We would like to note, that according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can be associated with various risks to the legality and security of data processing. WordPress.com uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway and especially in the USA) or data transfer there (= Art. 46, paragraphs 2 and 3 of the GDPR). These clauses oblige WordPress.com to comply with the EU‘s level of data protection when processing relevant data outside the EU. These clauses are based on an implementing order by the EU Commission. You can find the order and the clauses here: https://ec.europa.eu/commission/presscorner/detail/en/ip_21_2847. You can find out more about the data that is processed by using WordPress.com in their Privacy Policy at https://automattic.com/privacy/. Web Analytics Web Analytics Privacy Policy Overview Affected parties: visitors to the website Purpose: Evaluation of visitor information to optimise the website. Processed data: Access statistics that contain data such as access location, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. You can find more details on this from the respective web analytics tool directly. Storage period: depending on the respective web analytics tool used Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) What is Web Analytics? We use software on our website, which is known as web analytics, in order to evaluate website visitor behaviour. Thus, data is collected, which the analytic tool provider (also called tracking tool) stores, manages and processes. Analyses of user behaviour on our website are created with this data, which we as the website operator receive. Most tools also offer various testing options. These enable us, to for example test which offers or content our visitors prefer. For this, we may show you two different offers for a limited period of time. After the test (a so-called A/B test) we know which product or content our website visitors find more interesting. For such testing as well as for various other analyses, user profiles are created and the respective data is stored in cookies. Why do we run Web Analytics? We have a clear goal in mind when it comes to our website: we want to offer our industry’s best website on the market. Therefore, we want to give you both, the best and most interesting offer as well as comfort when you visit our website. With web analysis tools, we can observe the behaviour of our website visitors, and then improve our website accordingly for you and for us. For example, we can see the average age of our visitors, where they come from, the times our website gets visited the most, and which content or products are particularly popular. All this information helps us to optimise our website and adapt it to your needs, interests and wishes. Which data are processed? The exact data that is stored depends on the analysis tools that are being used. But generally, data such as the content you view on our website are stored, as well as e. g. which buttons or links you click, when you open a page, which browser you use, which device (PC, tablet, smartphone, etc.) you visit the website with, or which computer system you use. If you have agreed that location data may also be collected, this data may also be processed by the provider of the web analysis tool. Moreover, your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in a pseudonymised form (i.e. in an unrecognisable and abbreviated form). No directly linkable data such as your name, age, address or email address are stored for testing purposes, web analyses and web optimisations. If this data is collected, it is retained in a pseudonymised form. Therefore, it cannot be used to identify you as a person. The following example shows Google Analytics’ functionality as an example for client-based web tracking with JavaScript code. The storage period of the respective data always depends on the provider. Some cookies only retain data for a few minutes or until you leave the website, while other cookies can store data for several years. Duration of data processing If we have any further information on the duration of data processing, you will find it below. We generally only process personal data for as long as is absolutely necessary to provide products and services. The storage period may be extended if it is required by law, such as for accounting purposes for example for accounting. Right to object You also have the option and the right to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data processing by cookies by managing, deactivating or erasing cookies in your browser. Legal basis The use of Web Analytics requires your consent, which we obtained with our cookie popup. According to Art. 6 para. 1 lit. a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, such as by collection through Web Analytics tools. In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors, which enables us to technically and economically improve our offer. With Web Analytics, we can recognise website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f of the GDPR (legitimate interests). Nevertheless, we only use these tools if you have given your consent. Since Web Analytics tools use cookies, we recommend you to read our privacy policy on cookies. If you want to find out which of your data are stored and processed, you should read the privacy policies of the respective tools. If available, information on special Web Analytics tools can be found in the following sections. Facebook Conversions API Privacy Policy On our website we use Facebook Conversions API, which is an event tracking tool. The provider of this service is the American company Facebook Inc. The company also has Irish headquarters at 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Facebook also processes data in the USA, among other countries. We would like to note, that according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can be associated with various risks to the legality and security of data processing. Facebook uses standard contractual clauses approved by the EU Commission as basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and especially in the USA) or data transfer there (= Art. 46, paragraphs 2 and 3 of the GDPR). These clauses oblige Facebook to comply with the EU‘s level of data protection when processing relevant data outside the EU. These clauses are based on an implementing order by the EU Commission. You can find the order and the clauses here: https://ec.europa.eu/commission/presscorner/detail/en/ip_21_2847 You can find out more about the data that is processed by using Facebook in their Privacy Policy at https://www.facebook.com/about/privacy. Google Analytics Privacy Policy Google Analytics Privacy Policy Overview Affected parties: website visitors Purpose: Evaluation of visitor information to optimise the website. Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. You can find more details on this in the privacy policy below. Storage period: depending on the properties used Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) What is Google Analytics? We use the tracking and analysis tool Google Analytics (GA) of the US-American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics collects data on your actions on our website. Whenever you click a link for example, this action is saved in a cookie and transferred to Google Analytics. With the help of reports which we receive from Google Analytics, we can adapt our website and our services better to your wishes. In the following, we will explain the tracking tool in more detail, and most of all, we will inform you what data is saved and how you can prevent this. Google Analytics is a tracking tool with the purpose of conducting data traffic analysis of our website. For Google Analytics to work, there is a tracking code integrated to our website. Upon your visit to our website, this code records various actions you perform on your website. As soon as you leave our website, this data is sent to the Google Analytics server, where it is stored. Google processes this data and we then receive reports on your user behaviour. These reports can be one of the following: Target audience reports: With the help of target audience reports we can get to know our users better and can therefore better understand who is interested in our service. Advertising reports: Through advertising reports we can analyse our online advertising better and hence improve it. Acquisition reports: Acquisition reports provide us helpful information on how we can get more people enthusiastic about our service. Behaviour reports: With these reports, we can find out how you interact with our website. By the means of behaviour reports, we can understand what path you go on our website and what links you click. Conversion reports: A conversion is the process of leading you to carry out a desired action due to a marketing message. An example of this would be transforming you from a mere website visitor into a buyer or a newsletter subscriber. Hence, with the help of these reports we can see in more detail, if our marketing measures are successful with you. Our aim is to increase our conversion rate. Real time reports: With the help of these reports we can see in real time, what happens on our website. It makes us for example see, we can see how many users are reading this text right now. Why do we use Google Analytics on our website? The objective of our website is clear: We want to offer you the best possible service. Google Analytics’ statistics and data help us with reaching this goal. Statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our page in a way, that makes it easier to be found by interested people on Google. On the other hand, the data helps us to get a better understanding of you as our visitor. Therefore, we can very accurately find out what we must improve on our website, in order to offer you the best possible service. The analysis of that data also enables us to carry out our advertising and marketing measures in a more individual and more cost-effective way. After all, it only makes sense to show our products and services exclusively to people who are interested in them. What data is stored by Google Analytics? With the aid of a tracking code, Google Analytics creates a random, unique ID which is connected to your browser cookie. That way, Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a “recurring” user. All data that is collected gets saved together with this very user ID. Only this is how it is made possible for us to evaluate and analyse pseudonymous user profiles. To analyse our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. Google Analytics 4-property is standard for every newly created property. An alternative however, is the Universal Analytics Property. Depending on the property that is being used, data are stored for different periods of time. Your interactions on our website are measured by tags such as cookies and app instance IDs. Interactions are all kinds of actions that you perform on our website. If you are also using other Google systems (such as a Google Account), data generated by Google Analytics can be linked with third-party cookies. Google does not pass on any Google Analytics data, unless we as the website owners authorise it. In case it is required by law, exceptions can occur. The following cookies are used by Google Analytics: Name: _ga Value:2.1326744211.152112083213-5 Purpose: By deafault, analytics.js uses the cookie _ga, to save the user ID. It generally serves the purpose of differentiating between website visitors. Expiration date: After 2 years Name: _gid Value:2.1687193234.152112083213-1 Purpose: This cookie also serves the purpose of differentiating between website users Expiration date: After 24 hours Name: _gat_gtag_UA
   Value: 1
   Verwendungszweck: It is used for decreasing the demand rate. If Google Analytics is provided via
   Google Tag Manager, this cookie gets the name dc_gtm .
   Expiration date: After 1 minute
   Name: AMP_TOKEN
   Value: No information
   Purpose: This cookie has a token which is used to retrieve the user ID by the AMP Client ID Service.
   Other possible values suggest a logoff, a request or an error.
   Expiration date: After 30 seconds up to one year
   Name: _utma Value:1564498958.1564498958.1564498958.1 Purpose: With this cookie your behaviour on the website can be tracked and the site performance can be measured. The cookie is updated every time the information is sent to Google Analytics. Expiration date: After 2 years Name: __utmt Value: 1 Purpose: Just like _gat_gtag_UA this cookie is used for keeping the requirement rate
   in check.
   Expiration date: Afer 10 minutes
   Name: __utmb
   Value:3.10.1564498958
   Purpose: This cookie is used to determine new sessions. It is updated every time new data or
   information gets sent to Google Analytics.
   Expiration date: After 30 minutes
   Name: __utmc
   Value: 167421564
   Purpose: This cookie is used to determine new sessions for recurring visitors. It is therefore a
   session cookie, and only stays stored until you close the browser again.
   Expiration date: After closing the browser
   Name: __utmz
   Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
   Purpose: This cookie is used to identify the source of the number of visitors to our website. This
   means, that the cookie stored information on where you came to our website from. This could be
   another site or an advertisement.
   Expiration date: After 6 months
   Name: __utmv
   Value: No information
   Purpose: The cookie is used to store custom user data. It gets updated whenever information is
   sent to Google Analytics.
   Expiration date: After 2 years
   Note: This list is by no means exhaustive, since Google are repeatedly changing the use of their
   cookies.
   Below we will give you an overview of the most important data that can be evaluated by Google
   Analytics:
   Heatmaps: Google creates so-called Heatmaps an. These Heatmaps make it possible to see the
   exact areas you click on, so we can get information on what routes you make on our website.
   Session duration: Google calls the time you spend on our website without leaving it session
   duration. Whenever you are inactive for 20 minutes, the session ends automatically.
   Bounce rate If you only look at one page of our website and then leave our website again, it is
   called a bounce.
   Account creation: If you create an account or make an order on our website, Google Analytics
   collects this data.
   IP-Address: The IP address is only shown in a shortened form, to make it impossible to clearly
   allocate it.
   Location: Your approximate location and the country you are in can be defined by the IP address.
   This process is called IP location determination.
   Technical information: Information about your browser type, your internet provider and your
   screen resolution are called technical information.
   Source: Both, Google Analytics as well as ourselves, are interested what website or what
   advertisement led you to our site.
   Further possibly stored data include contact data, potential reviews, playing media (e.g. when you
   play a video on our site), sharing of contents via social media or adding our site to your favourites.
   This list is not exhaustive and only serves as general guidance on Google Analytics’ data retention.
   How long and where is the data stored?
   Google has servers across the globe. Most of them are in America and therefore your data is mainly
   saved on American servers. Here you can read detailed information on where Google’s data centres
   are located: https://www.google.com/about/datacenters/inside/locations/?hl=en
   Your data is allocated to various physical data mediums. This has the advantage of allowing to
   retrieve the data faster, and of protecting it better from manipulation. Every Google data centre has
   respective emergency programs for your data. Hence, in case of a hardware failure at Google or a
   server error due to natural disasters, the risk for a service interruption stays relatively low.
   The data retention period depends on the properties used. When using the newer Google Analytics
   4-properties, the retention period of your user data is set to 14 months. For so-called event data,
   we have the option of choosing a retention period of either 2 months or 14 months.
   Google Analytics has a 26 months standardised period of retaining your user data. After this time,
   your user data is deleted. However, we have the possibility to choose the retention period of user
   data ourselves. There are the following five options:
   Deletion after 14 months
   Deletion after 26 months
   Deletion after 38 months
   Deletion after 50 months
   No automatical deletion
   Additionally, there is the option for data to be deleted only if you no longer visit our website within
   a period determined by us. In this case, the retention period will be reset every time you revisit our
   website within the specified period.
   As soon as the chosen period is expired, the data is deleted once a month. This retention period
   applies to any of your data which is linked to cookies, user identification and advertisement IDs (e.g.
   cookies of the DoubleClick domain). Any report results are based on aggregated information and
   are stored independently of any user data. Aggregated information is a merge of individual data
   into a single and bigger unit.
   How can I delete my data or prevent data retention?
   Under the provisions of the European Union’s data protection law, you have the right to obtain
   information on your data and to update, delete or restrict it. With the help of a browser add on that
   can deactivate Google Analytics’ JavaScript (ga.js, analytics.js, dc.js), you can prevent Google
   Analytics from using your data. You can download this add on at
   https://tools.google.com/dlpage/gaoptout?hl=en-GB. Please consider that this add on can only
   deactivate any data collection by Google Analytics.
   If you generally want to deactivate, delete or manage all cookies (independently of Google
   Analytics), you can use one of the guides that are available for any browser:
   Chrome: Clear, enable and manage cookies in Chrome
   Safari: Manage cookies and website data in Safari
   Firefox: Clear cookies and site data in Firefox
   Internet Explorer: Delete and manage cookies
   Microsoft Edge: Delete cookies in Microsoft Edge
   Legal basis
   The use of Google Analytics requires your consent, which we obtained via our cookie popup.
   According to Art. 6 para. 1 lit. a of the GDPR (consent) , this is the legal basis for the processing of
   personal data when collected via web analytics tools.
   In addition to consent, we have legitimate interest in analysing the behaviour of website visitors, in
   order to technically and economically improve our offer. With Google Analytics, we can recognise
   website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit.
   f of the GDPR (legitimate interests) . Nevertheless, we only use Google Analytics if you have given
   your consent.
   Google also processes data in the USA, among other countries. We would like to note, that
   according to the European Court of Justice, there is currently no adequate level of protection for
   data transfers to the USA. This can be associated with various risks to the legality and security of
   data processing.
   Google uses standard contractual clauses approved by the EU Commission as basis for data
   processing by recipients based in third countries (outside the European Union, Iceland,
   Liechtenstein, Norway and especially in the USA) or data transfer there (= Art. 46, paragraphs 2 and
   3 of the GDPR). These clauses oblige Google to comply with the EU‘s level of data protection when
   processing relevant data outside the EU. These clauses are based on an implementing order by the
   EU Commission. You can find the order and the clauses here:
   https://ec.europa.eu/commission/presscorner/detail/en/ip_21_2847
   The Google Ads Data Processing Terms, which reference the standard contractual clauses, can be
   found at https://business.safety.google/intl/en/adsprocessorterms/.
   We hope we could provide you with the most important information about data processing by
   Google Analytics. If you want to find out more on the tracking service, we recommend these two
   links: https://marketingplatform.google.com/about/analytics/terms/gb/ and
   https://support.google.com/analytics/answer/6004245?hl=en.
   Data Processing Agreement (DPA) Google Analytics
   In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have entered
   into a Data Processing Agreement (DPA) with Google Analytics. What exactly a DPA is and especially
   what must be included in a DPA, you can read in our general section “Data Processing Agreement
   (DPA)”.
   This contract is required by law because Google Analytics processes personal data on our behalf. It
   clarifies that Google Analytics may only process data they receive from us according to our
   instructions and must comply with the GDPR. You can find the link to the Data Processing Terms
   under https://business.safety.google/intl/en/adsprocessorterms/.
   Google Analytics Reports on demographic characteristics and
   interests
   We have turned on Google Analytics’ functions for advertising reports. These reports on
   demographic characteristics and interests contain details about age, gender and interests. Through
   them we can get a better picture of our users – without being able to allocate any data to individual
   persons. You can learn more about advertising functions at auf
   https://support.google.com/analytics/answer/3450482?hl=en&amp%3Butm_id=ad.
   You can terminate the use of your Google Account’s activities and information in “Ads Settings” at
   https://adssettings.google.com/authenticated via a checkbox.
   Google Analytics in Consent Mode
   Depending on your consent, Google Analytics will progress your personal data in the so-called
   “consent mode”. You can choose whether or not you want to accept Google Analytics cookies, and
   thus which of your data Google Analytics may process. The retained data is mainly used to measure
   user behaviour on the website, to serve targeted advertising and to provide us with web analysis
   reports. Usually, you would consent to Google’s data processing via a cookie consent tool. If you do
   not consent to data processing, only aggregated data will be collected and processed. This means
   that data cannot be assigned to individual users and therefore no user profile will be created for
   you. You also have the option to only agree to statistical measurement, meaning that none of your
   personal data will be processed and used for advertising or advertising measurement sequences.
   Google Analytics IP Anonymisation
   We implemented Google Analytics’ IP address anonymisation to this website. Google developed this
   function, so this website can comply with the applicable privacy laws and the local data protection
   authorities’ recommendations, should they prohibit the retention of any full IP addresses.
   The anonymisation or masking of IP addresses takes place, as soon as they reach Google Analytics’
   data collection network, but before the data would be saved or processed.
   You can find more information on IP anonymisation at
   https://support.google.com/analytics/answer/2763052?hl=en.
   Email-Marketing
   Email Marketing Overview
   Affected parties: newsletter subscribers
   Purpose: direct marketing via email, notification of events that are relevant to the system
   Processed data: data entered during registration, but at least the email address. You can
   find more details on this in the respective email marketing tool used.
   Storage duration: for the duration of the subscription
   Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate
   interests)
   What is Email-Marketing?
   We use email marketing to keep you up to date. If you have agreed to receive our emails or
   newsletters, your data will be processed and stored. Email marketing is a part of online marketing.
   In this type of marketing, news or general information about a company, product or service are
   emailed to a specific group of people who are interested in it.
   If you want to participate in our email marketing (usually via newsletter), you usually just have to
   register with your email address. To do this, you have to fill in and submit an online form. However,
   we may also ask you for your title and name, so we can address you personally in our emails.
   The registration for newsletters generally works with the help of the so-called “double opt-in
   procedure”. After you have registered for our newsletter on our website, you will receive an email,
   via which you can confirm the newsletter registration. This ensures that you own the email address
   you signed up with, and prevents anyone to register with a third-party email address. We or a
   notification tool we use, will log every single registration. This is necessary so we can ensure and
   prove, that registration processes are done legally and correctly. In general, the time of registration
   and registration confirmation are stored, as well as your IP address. Moreover, any change you
   make to your data that we have on file is also logged.
   Why do we use Email-Marketing?
   Of course, we want to stay in contact with you and keep you in the loop of the most important
   news about our company. For this, we use email marketing – often just referred to as “newsletters”
   – as an essential part of our online marketing. If you agree to this or if it is permitted by law, we will
   send you newsletters, system emails or other notifications via email. Whenever the term
   “newsletter” is used in the following text, it mainly refers to emails that are sent regularly. We of
   course don’t want to bother you with our newsletter in any way. Thus, we genuinely strive to offer
   only relevant and interesting content. In our emails you can e.g. find out more about our company
   and our services or products. Since we are continuously improving our offer, our newsletter will
   always give you the latest news, or special, lucrative promotions. Should we commission a service
   provider for our email marketing, who offers a professional mailing tool, we do this in order to offer
   you fast and secure newsletters. The purpose of our email marketing is to inform you about new
   offers and also to get closer to our business goals.
   Which data are processed?
   If you subscribe to our newsletter via our website, you then have to confirm your membership in
   our email list via an email that we will send to you. In addition to your IP and email address, your
   name, address and telephone number may also be stored. However, this will only be done if you
   agree to this data retention. Any data marked as such are necessary so you can participate in the
   offered service. Giving this information is voluntary, but failure to provide it will prevent you from
   using this service. Moreover, information about your device or the type of content you prefer on
   our website may also be stored. In the section “Automatic data storage” you can find out more
   about how your data is stored when you visit a website. We record your informed consent, so we
   can always prove that it complies with our laws.
   Duration of data processing
   If you unsubscribe from our e-mail/newsletter distribution list, we may store your address for up to
   three years on the basis of our legitimate interests, so we can keep proof your consent at the time.
   We are only allowed to process this data if we have to defend ourselves against any claims.
   However, if you confirm that you have given us your consent to subscribe to the newsletter, you
   can submit an individual request for erasure at any time. Furthermore, if you permanently object to
   your consent, we reserve the right to store your email address in a blacklist. But as long as you have
   voluntarily subscribed to our newsletter, we will of course keep your email address on file.
   Withdrawal – how can I cancel my subscription?
   You have the option to cancel your newsletter subscription at any time. All you have to do is revoke
   your consent to the newsletter subscription. This usually only takes a few seconds or a few clicks.
   Most of the time you will find a link at the end of every email, via which you will be able to cancel
   the subscription. Should you not be able to find the link in the newsletter, you can contact us by
   email and we will immediately cancel your newsletter subscription for you.
   Legal basis
   Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we are
   only allowed to send you a newsletter if you have actively registered for it beforehand. Moreover,
   we may also send you advertising messages on the basis of Section 7 (3) UWG (Unfair Competition
   Act), provided you have become our customer and have not objected to the use of your email
   address for direct mail.
   If available – you can find information on special email marketing services and how they process
   personal data, in the following sections.
   Social Media
   Social Media Privacy Policy Overview
   Affected parties: website visitors
   Purpose: Service presentation and optimisation, staying in contact with visitors, interested
   parties, etc. as well as advertising
   Processed data: data such as telephone numbers, email addresses, contact data, data on
   user behaviour, information about your device and your IP address.
   You can find more details on this directly at the respective social media tool used.
   Storage period: depending on the social media platforms used
   Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate
   interests)
   What is Social Media?
   In addition to our website, we are also active on various social media platforms. For us to be able to
   target interested users via social networks, user data may be processed. Additionally, elements of
   social media platforms may be embedded directly in our website. This is e.g. the case if you click a
   so-called social button on our website and are forwarded directly to our social media presence. Socalled
   social media are websites and apps on which registered members can produce and
   exchange content with other members, be it openly or in certain groups and networks.
   Why do we use Social Media?
   For years, social media platforms have been the place where people communicate and get into
   contact online. With our social media presence, we can familiarise interested people better with our
   products and services. The social media elements integrated on our website help you switch to our
   social media content quickly and hassle free.
   The data that is retained and processed when you use a social media channel is primarily used to
   conduct web analyses. The aim of these analyses is to be able to develop more precise and
   personal marketing and advertising strategies. The evaluated data on your behaviour on any social
   media platform can help to draw appropriate conclusions about your interests. Moreover, so-called
   user profiles can be created. Thus, the platforms may also to present you with customised
   advertisements. For this, cookies are usually placed in your browser, which store data on your user
   behaviour.
   We generally assume that we will continue to be responsible under Data Protection Law, even
   when using the services of a social media platform. However, the European Court of Justice has
   ruled that, within the meaning of Art. 26 GDPR, in certain cases the operator of the social media
   platform can be jointly responsible with us. Should this be the case, we will point it out separately
   and work on the basis of a related agreement. You will then find the essence of the agreement for
   the concerned platform below.
   Please note that when you use social media platforms or our built-in elements, your data may also
   be processed outside the European Union, as many social media channels, such as Facebook or
   Twitter, are American companies. As a result, you may no longer be able to easily claim or enforce
   your rights regarding your personal data.
   Which data are processed?
   Exactly which data are stored and processed depends on the respective provider of the social
   media platform. But usually it is data such as telephone numbers, email addresses, data you enter
   in contact forms, user data such as which buttons you click, what you like or who you follow, when
   you visited which pages, as well as information about your device and IP address. Most of this data
   is stored in cookies. Should you have a profile on the social media channel you are visiting and are
   logged in, data may be linked to your profile.
   All data that are collected via social media platforms are also stored on the providers’ servers. This
   means that only the providers have access to the data and can provide you with appropriate
   information or make changes for you.
   If you want to know exactly which data is stored and processed by social media providers and how
   you can object to the data processing, we recommend you to carefully read the privacy policy of the
   respective company. We also recommend you to contact the provider directly if you have any
   questions about data storage and data processing or if you want to assert any corresponding
   rights.
   Duration of data processing
   Provided we have any further information on this, we will inform you about the duration of the data
   processing below. The social media platform Facebook example stores data until they are no longer
   needed for the company’s own purposes. However, customer data that is synchronised with your
   own user data is erased within two days. Generally, we only process personal data for as long as is
   absolutely necessary for the provision of our services and products. This storage period can also be
   exceeded however, if it is required by law, such as e.g. in the case of accounting.
   Right to object
   You also retain the right and the option to revoke your consent to the use of cookies or third-party
   providers such as embedded social media elements at any time. This can be done either via our
   cookie management tool or via other opt-out functions. You can e.g. also prevent data collection via
   cookies by managing, deactivating or erasing cookies in your browser.
   Since cookies may be used with social media tools, we also recommend you to read our privacy
   policy on cookies. If you want to find out which of your data is stored and processed, we advise you
   to read the privacy policies of the respective tools.
   Legal basis
   If you have consented to the processing and storage of your data by integrated social media
   elements, this consent serves as the legal basis for data processing (Art. 6 para. 1 lit. a GDPR).
   Generally, provided you have given your consent, your data will also be stored and processed on
   the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in maintaining fast and good
   communication with you and other customers and business partners. Nevertheless, we only use
   the tools if you have consented. Most social media platforms also set cookies on your browser to
   store data. We therefore recommend you to read our privacy policy on cookies carefully and to take
   a look at the privacy policy or cookie policy of the respective service provider.
   in the following section you can find information on special social media platforms – provided this
   information is available.
   Facebook Privacy Policy
   Facebook Privacy Policy Overview
   Affected parties: website visitors
   Purpose: service optimisation
   Processed data: data such as customer data, data on user behaviour, device information
   and IP address.
   You can find more details in the Privacy Policy below.
   Storage period: until the data no longer serves Facebook’s purposes
   Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate
   interests)
   What are Facebook tools?
   We use selected Facebook tools on our website. Facebook is a social media network of the
   company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With
   the aid of this tool we can provide the best possible offers to you and anyone interested in our
   products and services.
   If your data is collected and forwarded via our embedded Facebook elements or via our Facebook
   page (fanpage), both we and Facebook Ireland Ltd. are responsible for this. However, should any
   further processing occur, then Facebook is solely responsible for this data. Our joint commitments
   were also set out in a publicly available agreement at https://www.facebook. com / legal /
   controller_addendum . It e.g. states that we must clearly inform you about the use of Facebook
   tools on our website. We are also responsible for ensuring that the tools are securely integrated
   into our website and are in accordance with the applicable privacy laws. Facebook, on the other
   hand, is e.g. responsible for the data security of Facebook’s products. If you have any questions
   about Facebook’s data collection and processing, you can contact the company directly. Should you
   direct the question to us, we are obliged to forward it to Facebook.
   In the following we will give you an overview on the different Facebook tools, as well as on what
   data is sent to Facebook and how you can erase this data.
   Along with many other products, Facebook also offers so called “Facebook Business Tools”. This is
   Facebook’s official name for its tools, but it is not very common. Therefore, we decided to merely
   call them “Facebook tools”. They include the following:
   Facebook-Pixel
   Social Plugins (e.g. the “Like” or “Share“ button)
   Facebook Login
   Account Kit
   APIs (application programming interface)
   SDKs (Softwart developmept kits)
   Plattform-integrations
   Plugins
   Codes
   Specifications
   Documentations
   Technologies and Services
   With these tools Facebook can extend its services and is able to receive information on user
   activities outside of Facebook.
   Why do we use Facebook tools on our website?
   We only want to show our services and products to people who are genuinely interested in them.
   With the help of advertisements (Facebook Ads) we can reach exactly these people. However, to be
   able to show suitable adverts to users, Facebook requires additional information on people’s needs
   and wishes. Therefore, information on the user behaviour (and contact details) on our website, are
   provided to Facebook. Consequently, Facebook can collect better user data and is able to display
   suitable adverts for our products or services. Thanks to the tools it is possible to create targeted,
   customised ad campaigns of Facebook.
   Facebook calls data about your behaviour on our website “event data” and uses them for analytics
   services. That way, Facebook can create “campaign reports” about our ad campaigns’ effectiveness
   on our behalf. Moreover, by analyses we can get a better insight in how you use our services, our
   website or our products. Therefore, some of these tools help us optimise your user experience on
   our website. With the social plugins for instance, you can share our site’s contents directly on
   Facebook.
   What data is stored by Facebook tools?
   With the use of Facebook tools, personal data (customer data) may be sent to Facebook. Depending
   on the tools used, customer data such as name, address, telephone number and IP address may be
   transmitted.
   Facebook uses this information to match the data with the data it has on you (if you are a Facebook
   member). However, before the customer data is transferred to Facebook, a so called “Hashing”
   takes place. This means, that a data record of any size is transformed into a string of characters,
   which also has the purpose of encrypting data.
   Moreover, not only contact data, but also “event data“ is transferred. These data are the
   information we receive about you on our website. To give an example, it allows us to see what
   subpages you visit or what products you buy from us. Facebook does not disclose the obtained
   information to third parties (such as advertisers), unless the company has an explicit permission or
   is legally obliged to do so. Also, “event data“ can be linked to contact information, which helps
   Facebook to offer improved, customised adverts. Finally, after the previously mentioned matching
   process, Facebook deletes the contact data.
   To deliver optimised advertisements, Facebook only uses event data, if they have been combined
   with other data (that have been collected by Facebook in other ways). Facebook also uses event
   data for the purposes of security, protection, development and research. Many of these data are
   transmitted to Facebook via cookies. Cookies are little text files, that are used for storing data or
   information in browsers. Depending on the tools used, and on whether you are a Facebook
   member, a different number of cookies are placed in your browser. In the descriptions of the
   individual Facebook tools we will go into more detail on Facebook cookies. You can also find
   general information about the use of Facebook cookies at
   https://www.facebook.com/policies/cookies.
   How long and where are the data stored?
   Facebook fundamentally stores data, until they are no longer of use for their own services and
   products. Facebook has servers for storing their data all around the world. However, customer data
   is cleared within 48 hours after they have been matched with their own user data.
   How can I erase my data or prevent data retention?
   In accordance with the General Data Protection Regulation (GDPR) you have the right of
   information, rectification, transfer and deletion of your data.
   The collected data is only fully deleted, when you delete your entire Facebook account. Deleting
   your Facebook account works as follows:
   1) Click on settings in the top right side in Facebook.
   2) Then, click “Your Facebook information“ in the left column.
   3) Now click on “Deactivation and deletion”.
   4) Choose “Permanently delete account“ and then click on “Continue to account deletion“.
   5) Enter your password, click on “continue“ and then on “Delete account“.
   The retention of data Facebook receives via our site is done via cookies (e.g. with social plugins),
   among others. You can deactivate, clear or manage both all and individual cookies in your browser.
   How this can be done differs depending on the browser you use. The following instructions show,
   how to manage cookies in your browser:
   Chrome: Clear, enable and manage cookies in Chrome
   Safari: Manage cookies and website data in Safari
   Firefox: Clear cookies and site data in Firefox
   Internet Explorer: Delete and manage cookies
   Microsoft Edge: Delete cookies in Microsoft Edge
   If you generally do not want to allow any cookies at all, you can set up your browser to notify you
   whenever a cookie is about to be set. This gives you the opportunity to decide upon the permission
   or deletion of every single cookie.
   Legal basis
   If you have consented to your data being processed and stored by integrated Facebook tools, this
   consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Generally, your data is
   also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to
   maintain fast and good communication with you or other customers and business partners.
   Nevertheless, we only use these tools if you have given your consent. Most social media platforms
   also set cookies on your browser to store data. We therefore recommend you to read our privacy
   policy about cookies carefully and to take a look at the privacy policy or Facebook’s cookie policy.
   Facebook also processes data in the USA, among other countries. We would like to note, that
   according to the European Court of Justice, there is currently no adequate level of protection for
   data transfers to the USA. This can be associated with various risks to the legality and security of
   data processing.
   Facebook uses standard contractual clauses approved by the EU Commission as basis for data
   processing by recipients based in third countries (outside the European Union, Iceland,
   Liechtenstein, Norway and especially in the USA) or data transfer there (= Art. 46, paragraphs 2 and
   3 of the GDPR). These clauses oblige Facebook to comply with the EU‘s level of data protection
   when processing relevant data outside the EU. These clauses are based on an implementing order
   by the EU Commission. You can find the order and the clauses here:
   https://ec.europa.eu/commission/presscorner/detail/en/ip_21_2847
   We hope we could give you an understanding of the most important information about the use of
   Facebook tools and data processing. If you want to find out more on how Facebook use your data,
   we recommend reading the data policies at https://www.facebook.com/about/privacy/update.
   Instagram Privacy Policy
   Instagram Privacy Policy Overview
   Affected parties: website visitors
   Purpose: optimising our service
   Processed data: includes data on user behaviour, information about your device and IP
   address.
   More details can be found in the privacy policy below.
   Storage period: until Instagram no longer needs the data for its purposes
   Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)
   What is Instagram?
   We have integrated functions of Instagram to our website. Instagram is a social media platform of
   the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Since 2012, Instagram is a
   subsidiary company of Facebook Inc. and is a part of Facebook’s products. The inclusion of
   Instagram’s contents on our website is called embedding. With this, we can show you Instagram
   contents such as buttons, photos or videos directly on our website. If you open websites of our
   online presence, that have an integrated Instagram function, data gets transmitted to, as well as
   stored and processed by Instagram. Instagram uses the same systems and technologies as
   Facebook. Therefore, your data will be processed across all Facebook firms.
   In the following, we want to give you a more detailed insight on why Instagram collects data, what
   data these are and how you can control data processing. As Instagram belongs to Facebook Inc., we
   have, on the one hand received this information from the Instagram guidelines, and on the other
   hand from Facebook’s Data Policy.
   Instagram is one of the most famous social media networks worldwide. Instagram combines the
   benefits of a blog with the benefits of audio-visual platforms such as YouTube or Vimeo. To “Insta“
   (how the platform is casually called by many users) you can upload photos and short videos, edit
   them with different filters and also share them to other social networks. Also, if you do not want to
   be active on Instagram yourself, you can just follow other interesting users.
   Why do we use Instagram on our website?
   Instagram is a social media platform whose success has skyrocketed within recent years. Naturally,
   we have also reacted to this boom. We want you to feel as comfortable as possible on our website.
   Therefore, we attach great importance to diversified contents. With the embedded Instagram
   features we can enrich our content with helpful, funny or exciting Instagram contents. Since
   Instagram is a subsidiary company of Facebook, the collected data can also serve us for customised
   advertising on Facebook. Hence, only persons who are genuinely interested in our products or
   services can see our ads.
   Instagram also uses the collected data for tracking and analysis purposes. We receive summarised
   statistics and therefore more insight to your wishes and interests. It is important to mention that
   these reports do not identify you personally.
   What data is stored by Instagram?
   Whenever you land on one of our sites, which have Instagram functions (i.e. Instagram photos or
   plugins) integrated to them, your browser automatically connects with Instagram’s servers.
   Thereby, data is sent to, as well as saved and processed by Instagram. This always happens,
   whether you have an Instagram account or not. Moreover, it includes information on our website,
   your computer, your purchases, the advertisements you see and on how you use our offer. The
   date and time of your interaction is also stored. If you have an Instagram account or are logged in,
   Instagram saves significantly more data on you.
   Facebook distinguishes between customer data and event data. We assume this is also the case for
   Instagram. Customer data are for example names, addresses, phone numbers and IP addresses.
   These data are only transmitted to Instagram, if they have been “hashed” first. Thereby, a set of
   data is transformed into a string of characters, which encrypts any contact data. Moreover, the
   aforementioned “event data“ (data on your user behaviour) is transmitted as well. It is also possible,
   that contact data may get combined with event data. The collected data data is matched with any
   data Instagram already has on you.
   Furthermore, the gathered data are transferred to Facebook via little text files (cookies) which
   usually get set in your browser. Depending on the Instagram function used, and whether you have
   an Instagram account yourself, the amount of data that gets stored varies.
   We assume data processing on Instagram works the same way as on Facebook. Therefore, if you
   have an account on Instagram or have visited www.instagram.com, Instagram has set at least one
   cookie. If this is the case, your browser uses the cookie to send information to Instagram, as soon
   as you come across an Instagram function. No later than 90 days (after matching) the data is
   deleted or anonymised. Even though we have studied Instagram’s data processing in-depth, we
   cannot tell for sure what exact data Instagram collects and retains.
   In the following we will show you a list of the least cookies placed in your browser when click on an
   Instagram function (e.g. button or an Insta picture). In our test we assume you do not have an
   Instagram account, since if you would be logged in to your Instagram account, your browser would
   place significantly more cookies.
   The following cookies were used in our test:
   Name: csrftoken
   Value: “”
   Purpose: This cookie is most likely set for security reasons to prevent falsifications of requests. We
   could not find out more information on it.
   Expiry date: after one year
   Name: mid
   Value: “”
   Purpose: Instagram places this cookie to optimise its own offers and services in- and outside of
   Instagram. The cookie allocates a unique user ID.
   Expiry date: after end of session
   Name: fbsr_112083213124024
   Value: no information
   Purpose: This cookie stores the login request of Instagram app users.
   Expiry date: after end of session
   Name: rur
   Value: ATN
   Purpose: This is an Instagram cookie which guarantees functionality on Instagram.
   Expiry date: after end of session
   Name: urlgen
   Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112083213”
   Purpose: This cookie serves Instagram’s marketing purposes.
   Expiry date: after end of session
   Note: We do not claim this list to be exhaustive. The cookies that are placed in each individual case,
   depend on the functions embedded as well as on your use of Instagram.
   How long and where are these data stored?
   Instagram shares the information obtained within the Facebook businesses with external partners
   and persons you are globally connected with. Data processing is done according to Facebook’s
   internal data policy. Your data is distributed to Facebook’s servers across the world, partially for
   security reasons. Most of these servers are in the USA.
   How can I erase my data or prevent data retention?
   Thanks to the General Data Protection Regulation (GDPR), you have the right of information,
   rectification, transfer and deletion of your data. Furthermore, you can manage your data in
   Instagram’s settings. If you want to delete your data on Instagram completely, you will have to
   delete your Instagram account permanently.
   And this is how an Instagram account can be deleted:
   First, open the Instagram app. Then, navigate to your profile page, select the three bars in the top
   right, choose “Settings” and then click “Help”. Now, you will be redirected to the company’s website,
   where you must click on “Managing Your Account” and then “Delete Your Account”.
   When you delete your account completely, Instagram deletes posts such as your photos and status
   updates. Any information other people shared about you are not a part of your account and do
   therefore not get deleted.
   As mentioned before, Instagram primarily stores your data via cookies. You can manage, deactivate
   or delete these cookies in your browser. Depending on your browser, managing them varies a bit.
   We will show you the instructions of the most relevant browsers here.
   Chrome: Clear, enable and manage cookies in Chrome
   Safari: Manage cookies and website data in Safari
   Firefox: Clear cookies and site data in Firefox
   Internet Explorer: Delete and manage cookies
   Microsoft Edge: Delete cookies in Microsoft Edge
   Generally, you can set your browser to notify you whenever a cookie is about to be set. Then you
   can individually decide upon the permission of every cookie.
   Legal basis
   If you have consented to the processing and storage of your data by integrated social media
   elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR) . Generally,
   your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f
   GDPR) to maintain fast and good communication with you or other customers and business
   partners. We only use the integrated social media elements if you have given your consent. Most
   social media platforms also place cookies in your browser to store data. We therefore recommend
   you to read our privacy policy about cookies carefully and to take a look at the privacy policy or the
   cookie policy of the respective service provider.
   Instagram and Facebook also process data in the USA, among other countries. We would like to
   note, that according to the European Court of Justice, there is currently no adequate level of
   protection for data transfer to the USA. This can be associated with various risks to the legality and
   security of data processing.
   As a basis for data processing by recipients based in third countries (outside the European Union,
   Iceland, Liechtenstein, Norway and especially in the USA) or data transfers there, Facebook uses
   standard contractual clauses approved by the EU Commission (= Art. 46, paragraphs 2 and 3 of the
   GDPR). These clauses oblige Facebook to comply with the EU’s level of data protection when
   processing relevant data outside the EU. These clauses are based on an implementing order by the
   EU Commission. You can find the order and the clauses here:
   https://ec.europa.eu/commission/presscorner/detail/en/ip_21_2847
   We have tried to give you the most important information about data processing by Instagram. On
   https://help.instagram.com/519522125107875
   you can take a closer look at Instagram’s data guidelines.
   Online Marketing
   Online Marketing Privacy Policy Overview
   Affected parties: visitors to the website
   Purpose: Evaluation of visitor information for website optimisation
   Processed data: Access statistics containing data such as access location, device data,
   access duration and time, navigation behaviour, click behaviour and IP addresses. Personal
   data such as name or email address may also be processed. You can find more details on this
   from the respective Online Marketing tool.
   Storage period: depending on the Online Marketing tools used
   Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)
   What is Online Marketing?
   Online Marketing refers to all measures that are carried out online to achieve marketing goals, such
   as increasing brand awareness or doing business transactions. Furthermore, our Online Marketing
   measures aim to draw people’s attention to our website. In order to be able to show our offer to
   many interested people, we do Online Marketing. It mostly is about online advertising, content
   marketing or search engine optimisation. For this, personal data is also stored and processed, to
   enable us to use Online Marketing efficiently and targeted. On the one hand, the data help us to
   only show our content to people who are interested in it. On the other hand, it helps us to measure
   the advertising success of our Online Marketing measures.
   Why do we use Online Marketing tools?
   We want to show our website to everyone who is interested in our offer. We are aware that this is
   not possible without conscious measures being taken. That is why we do Online Marketing. There
   are various tools that make working on our Online Marketing measures easier for us. These also
   provide suggestions for improvement via data. Thus, we can target our campaigns more precisely
   to our target group. The ultimate purpose of these Online Marketing tools is to optimise our offer.
   Which data are processed?
   For our Online Marketing to work and to measure its success, user profiles are created and data are
   e.g. stored in cookies (small text files). With the help of this data, we can not only advertise in the
   traditional way, but also present our content directly on our website in the way you prefer. There
   are various third-party tools that offer these functions and thus collect and store your data
   accordingly. The aforementioned cookies e.g. store the pages you visit on our website, how long
   you view these pages, which links or buttons you click or which website you came from. What is
   more, technical information may also be stored. This may include e.g. your IP address, the browser
   and device you use to visit our website or the time you accessed our website as well as the time you
   left. If you have agreed for us to determine your location, we can also store and process it.
   Your IP address is stored in pseudonymised form (i.e. shortened). What is more, distinct data that
   directly identify you as a person, such as your name, address or email address, are only stored in
   pseudonymised for advertising and Online Marketing purposes. With this data we cannot identify
   you as a person and only retain the pseudonymised information that is stored in your user profile.
   Under certain circumstances, cookies may also be utilised, analysed and used for advertising
   purposes on other websites that use the same advertising tools. Thus, your data may then also be
   stored on the servers of the respective provider of the advertising tool.
   In rare exceptions, unique data (name, email address, etc.) may also be stored in the user profiles.
   This can happen, if you are for example a member of a social media channel that we use for our
   Online Marketing measures and if the network connects previously received data with the user
   profile.
   We only ever receive summarised information from the advertising tools we use that do store data
   on their servers. We never receive data that can be used to identify you as an individual. What is
   more, the data only shows how well-placed advertising measures have worked. For example, we
   can see what measures have caused you or other users to visit our website and purchase a service
   or product. Based on these analyses we can improve our advertising offer in the future and adapt it
   more precisely to the needs and wishes of people who are interested.
   Duration of data processing
   Below we will inform you on the duration of data processing, provided we have this information. In
   general, we only process personal data for as long as is absolutely necessary to provide our
   services and products. Data stored in cookies are retained for different lengths of time. Some
   cookies are deleted after you leave a website, while others may be stored in your browser for a
   number of years. However, in the respective privacy policies of the respective provider, you will
   usually find detailed information on the individual cookies this provider uses.
   Right of withdrawal
   You also retain the right and the option to revoke your consent to the use of cookies or third-party
   providers at any time. This can be done either via our cookie management tool or via other opt-out
   functions. You can for example also prevent data collection by cookies if you manage, deactivate or
   erase cookies in your browser. The legality of the processing remains unaffected to the point of
   revocation.
   Since Online Marketing tools usually use cookies, we also recommend you to read our privacy
   policy on cookies. If you want to find out which of your data is stored and processed, you should
   read the privacy policies of the respective tools.
   Legal basis
   If you have consented to the use of third-party providers, then this consent is the legal basis for the
   corresponding data processing. According to Art. 6 para. 1 lit. a GDPR (consent) , this consent is
   the legal basis for personal data processing, as may be done when data is collected by online
   marketing tools.
   Moreover, we have a legitimate interest in measuring our online marketing activities in anonymised
   form, in order to use this data for optimising our offer and our Marketing. The corresponding legal
   basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests) . Nevertheless, we only use these
   tools if you have given your consent.
   Information on special online marketing tools can be found in the following sections, provided this
   information is available.
   Audio & Video
   Audio & Video Privacy Policy Overview
   Affected parties: website visitors
   Purpose: service optimisation
   Processed data: Data such as contact details, user behaviour, device information and IP
   addresses can be stored.
   You can find more details in the Privacy Policy below.
   Storage period: data are retained for as long as necessary for the provision of the service
   Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate
   interests)
   What are audio and video elements?
   We have integrated audio and video elements to our website. Therefore, you can watch videos or
   listen to music/podcasts directly via our website. This content is delivered by service providers and
   is obtained from the respective providers’ servers.
   Audio and video elements are integrated functional elements of platforms such as YouTube, Vimeo
   or Spotify. It is usually free of charge to use these portals, but they can also contain paid content.
   With the integrated elements, you can listen to or view any of their content on our website.
   If you use audio or video elements on our website, your personal data may get transmitted to as
   well as processed and retained by service providers.
   Why do we use audio & video elements on our website?
   We of course want to provide you with the best offer on our website. And we are aware that
   content is no longer just conveyed in text and static images. Instead of just giving you a link to a
   video, we offer you audio and video formats directly on our website. These are entertaining or
   informative, but ideally they are both. Our service therefore gets expanded and it gets easier for
   you to access interesting content. In addition to our texts and images, we thus also offer video
   and/or audio content.
   Which data are retained by audio & video elements?
   When you visit a page on our website with e.g. an embedded video, your server connects to the
   service provider’s server. Thus, your data will also be transferred to the third-party provider, where
   it will be stored. Certain data is collected and stored regardless of whether you have an account
   with the third party provider or not. This usually includes your IP address, browser type, operating
   system and other general information about your device. Most providers also collect information
   on your web activity. This e.g. includes the session duration, bounce rate, the buttons you clicked or
   information about the website you are using the service on. This data is mostly stored via cookies
   or pixel tags (also known as web beacons). Any data that is pseudonymised usually gets stored in
   your browser via cookies. In the respective provider’s Privacy Policy, you can always find more
   information on the data that is stored and processed.
   Duration of data processing
   You can find out exactly how long the data is stored on the third-party provider’s servers either in a
   lower point of the respective tool’s Privacy Policy or in the provider’s Privacy Policy. Generally,
   personal data is only processed for as long as is absolutely necessary for the provision of our
   services or products. This usually also applies to third-party providers. In most cases, you can
   assume that certain data will be stored on third-party providers’ servers for several years. Data can
   be retained for different amounts of time, especially when stored in cookies. Some cookies are
   deleted after you leave a website, while others may be stored in your browser for a few years.
   Right to object
   You also retain the right and the option to revoke your consent to the use of cookies or third-party
   providers at any time. This can be done either via our cookie management tool or via other opt-out
   functions. You can e.g. also prevent data retention via cookies by managing, deactivating or erasing
   cookies in your browser. The legality of the processing up to the point of revocation remains
   unaffected.
   Since the integrated audio and video functions on our site usually also use cookies, we recommend
   you to also read our general Privacy Policy on cookies. You can find out more about the handling
   and storage of your data in the Privacy Policies of the respective third party providers.
   Legal basis
   If you have consented to the processing and storage of your data by integrated audio and video
   elements, your consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a
   GDPR). Generally, your data is also stored and processed on the basis of our legitimate interest
   (Art. 6 Para. 1 lit. f GDPR) in maintaining fast and good communication with you or other
   customers and business partners. We only use the integrated audio and video elements if you have
   consented to it.
   Vimeo Privacy Policy
   Vimeo Privacy Policy Overview
   Affected parties: website visitors
   Purpose: optimising our service
   Processed data: Data such as contact details, data on user behaviour, information about your device and IP address
   may be stored.
   You can find more details on this in privacy policy below.
   Storage period: data are generally stored for as long as is necessary for the purpose of the service
   Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)
   What is Vimeo?
   On our website, we use videos of the company Vimeo. This video portal is operated by Vimeo LLC,
   555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can display
   interesting video material directly on our website. Consequently, some of your data may be
   transmitted to Vimeo. In this privacy policy we want to explain to you what data this is, why we use
   Vimeo and how you can manage your data or prevent data transmission.
   Vimeo is a video platform that was founded in 2004 and introduced video streaming in HD quality
   in 2007. Since 2015 it has been possible to stream in 4k Ultra HD. The use of the portal is free of
   charge, but it also contains certain paid content. Compared to the market leader YouTube, Vimeo
   attaches great importance to valuable content in good quality. On the one hand, the portal offers a
   lot of artistic content such as music videos and short films. On the other hand, it also offers useful
   documentaries on a broad spectrum of topics.
   Why do we use Vimeo on our website?
   The aim of our website is to provide you the best possible content, in the easiest and most
   accessible way we can. We will only be satisfied with our service, once we have reached that goal.
   The video service Vimeo supports us in achieving this goal. Vimeo gives us the opportunity to
   present high quality content to you directly on our website. Instead of us merely giving you a link to
   an interesting video, you can watch the video here with us. This extends our service and makes it
   easier for you to access interesting content. Therefore, in addition to our texts and images, we can
   also offer video content.
   What data is stored on Vimeo?
   When you open a site on our website that has a Vimeo video embedded to it, your browser will
   connect to Vimeo’s servers, and a data transmission will take place. The data are then collected,
   stored and processed on Vimeo’s servers. Regardless of whether you have a Vimeo account or not,
   Vimeo collects data about you. This includes your IP address, technical information about your
   browser type, your operating system or very basic device information. Furthermore, Vimeo store
   information on what website you use their service on and which actions (web activities) you carry
   out on our website. These web activities include e.g. session duration, bounce rate or which button
   you clicked on our site that contains a Vimeo function. Vimeo can track and store these actions
   using cookies and similar technologies.
   If you are logged in as a registered member of Vimeo, more data may be collected, since a bigger
   number of cookies may already have been set in your browser. Furthermore, your actions on our
   website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while
   “surfing” our website.
   Below we will show you an array of cookies Vimeo sets when you are on a website containing an
   integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo
   account.
   Name: player
   Value: “”
   Purpose: This cookie saves your settings before you play an embedded Vimeo video. This will
   ensure you to receive your preferred settings again next time you watch a Vimeo video.
   Expiry date: after one year
   Name: vuid
   Value: pl1046149876.614422590112083213-4
   Purpose: This cookie collects information about your actions on websites that have a Vimeo video
   embedded to them.
   Expiry date: after 2 years
   Note: These two cookies are set every time as soon as you are on a website that has a Vimeo video
   embedded to it. If you watch the video and click a button such as “share” or “like”, additional
   cookies will be set. These can also be third-party cookies such as _ga or _gat_UA-76641-8 from
   Google Analytics or _fbp from Facebook. The exact cookies that are set depends on your interaction
   with the video.
   The following list will show a selection of cookies that could be placed when you interact with a
   Vimeo video:
   Name: _abexps
   Value: %5B%5D
   Purpose: This Vimeo cookie helps Vimeo to remember your settings. For example, this can be a
   pre-set language, a region or a username. The cookie generally stores data on how you use Vimeo.
   Expiry date: after one year
   Name: continuous_play_v3
   Value: 1
   Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information on how you
   use Vimeo’s service. For example, the cookie stores details on when you pause a video and resume
   it.
   Expiry date: after one year
   Name: _ga
   Value: GA1.2.1522249635.1578401280112083213-7
   Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie
   to store the user ID. Thus, it serves to differentiate between website visitors.
   Expiry date: after 2 years
   Name: _gcl_au
   Value: 1.1.770887836.1578401279112083213-3
   Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of ads on
   websites.
   Expiry date: after 3 months
   Name: _fbp
   Value: fb.1.1578401280585.310434968
   Purpose:This is a Facebook cookie. It is used to display adverts or advertising products from
   Facebook or other advertisers.
   Expiry date: after 3 months
   Vimeo use this data to improve their own service, to communicate with you and to implement their
   own targeted advertising measures. On their website they emphasise that only first-party cookies
   (i.e. cookies from Vimeo itself) are used for embedded videos, provided you do not interact with the
   video.
   How long and where is the data stored?
   Vimeo is headquartered in White Plains, New York (USA). However, their services are offered
   worldwide. For this, the company uses computer systems, databases and servers in the United
   States and other countries. Thus, your data may also be stored and processed on servers in
   America. Vimeo stores the data until the company no longer has an economical reason for keeping
   it. Then the data will be deleted or anonymised. Vimeo correspond to the EU-U.S. Privacy Shield
   Framework and are therefore allowed to collect and use information from users within the EU, and
   to transfer this data to the USA.
   How can I erase my data or prevent data retention?
   You always have the option to manage cookies in your browser. If you do not want Vimeo to set
   cookies and collect information about you for example, you can delete or deactivate cookies in your
   browser settings at any time. These settings vary a little depending on the browser. Please note
   that after deactivating/deleting cookies, various functions may no longer be fully available. The
   following instructions show how you can manage or delete cookies in your browser.
   Chrome: Clear, enable and manage cookies in Chrome
   Safari: Manage cookies and website data in Safari
   Firefox: Clear cookies and site data in Firefox
   Internet Explorer: Delete and manage cookies
   Microsoft Edge: Delete cookies in Microsoft Edge
   If you are a registered Vimeo member, you can also manage cookies in Vimeo’s settings.
   Legal basis
   If you have consented to the processing and storage of your data by integrated Vimeo elements,
   this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR) . Generally, your data
   is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to
   maintain fast and good communication with you or other customers and business partners.
   Nevertheless, we only use integrated Vimeo elements if you have given your consent. Vimeo also
   sets cookies in your browser to store data. We therefore recommend you to read our privacy policy
   on cookies carefully and to take a look at the privacy policy or the cookie policy of the respective
   service provider.
   Vimeo also processes data in the USA, among other countries. We would like to note, that
   according to the European Court of Justice, there is currently no adequate level of protection for
   data transfers to the USA. This can be associated with various risks to the legality and security of
   data processing.
   Vimeo uses standard contractual clauses approved by the EU Commission as basis for data
   processing by recipients based in third countries (outside the European Union, Iceland,
   Liechtenstein, Norway, and especially in the USA) or data transfer there (= Art. 46, paragraphs 2 and
   3 of the GDPR). These clauses oblige Vimeo to comply with the EU‘s level of data protection when
   processing relevant data outside the EU. These clauses are based on an implementing order by the
   EU Commission. You can find the order and the clauses here:
   https://ec.europa.eu/commission/presscorner/detail/en/ip_21_2847
   You can find out more about the use of cookies at Vimeo at https://vimeo.com/cookie_policy.
   Furthermore, you can find more information on privacy at Vimeo at https://vimeo.com/privacy.
   YouTube Privacy Policy
   YouTube Privacy Policy Overview
   Affected parties: website visitors
   Purpose: optimising our service
   Processed data: Data such as contact details, data on user behaviour, information about
   your device and IP address may be stored.
   You can find more details on this in the privacy policy below.
   Storage period: data are generally stored for as long as is necessary for the purpose of the
   service
   Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate
   interests)
   What is YouTube?
   We have integrated YouTube videos to our website. Therefore, we can show you interesting videos
   directly on our site. YouTube is a video portal, which has been a subsidiary company of Google LLC
   since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066,
   USA. When you visit a page on our website that contains an embedded YouTube video, your
   browser automatically connects to the servers of YouTube or Google. Thereby, certain data are
   transferred (depending on the settings). Google is responsible for YouTube’s data processing and
   therefore Google’s data protection applies.
   In the following we will explain in more detail which data is processed, why we have integrated
   YouTube videos and how you can manage or clear your data.
   On YouTube, users can watch, rate, comment or upload videos for free. Over the past few years,
   YouTube has become one of the most important social media channels worldwide. For us to be
   able to display videos on our website, YouTube provides a code snippet that we have integrated to
   our website.
   Why do we use YouTube videos on our website?
   YouTube is the video platform with the most visitors and best content. We strive to offer you the
   best possible user experience on our website, which of course includes interesting videos. With the
   help of our embedded videos, we can provide you other helpful content in addition to our texts and
   images. Additionally, embedded videos make it easier for our website to be found on the Google
   search engine. Moreover, if we place ads via Google Ads, Google only shows these ads to people
   who are interested in our offers, thanks to the collected data.
   What data is stored by YouTube?
   As soon as you visit one of our pages with an integrated YouTube, YouTube places at least one
   cookie that stores your IP address and our URL. If you are logged into your YouTube account, by
   using cookies YouTube can usually associate your interactions on our website with your profile.
   This includes data such as session duration, bounce rate, approximate location, technical
   information such as browser type, screen resolution or your Internet provider. Additional data can
   include contact details, potential ratings, shared content via social media or YouTube videos you
   added to your favourites.
   If you are not logged in to a Google or YouTube account, Google stores data with a unique identifier
   linked to your device, browser or app. Thereby, e.g. your preferred language setting is maintained.
   However, many interaction data cannot be saved since less cookies are set.
   In the following list we show you cookies that were placed in the browser during a test. On the one
   hand, we show cookies that were set without being logged into a YouTube account. On the other
   hand, we show you what cookies were placed while being logged in. We do not claim for this list to
   be exhaustive, as user data always depend on how you interact with YouTube.
   Name: YSC
   Value: b9-CV6ojI5Y112083213-1
   Purpose: This cookie registers a unique ID to store statistics of the video that was viewed.
   Expiry date: after end of session
   Name: PREF
   Value: f1=50000000
   Purpose: This cookie also registers your unique ID. Google receives statistics via PREF on how you
   use YouTube videos on our website.
   Expiry date: after 8 months
   Name: GPS
   Value: 1
   Purpose: This cookie registers your unique ID on mobile devices to track GPS locations.
   Expiry date: after 30 minutes
   Name: VISITOR_INFO1_LIVE
   Value: 95Chz8bagyU
   Purpose: This cookie tries to estimate the user’s internet bandwith on our sites (that have built-in
   YouTube videos).
   Expiry date: after 8 months
   Further cookies that are placed when you are logged into your YouTube account:
   Name: APISID
   Value: zILlvClZSkqGsSwI/AU1aZI6HY7112083213-
   Purpose: This cookie is used to create a profile on your interests. This data is then used for
   personalised advertisements.
   Expiry date: after 2 years
   Name: CONSENT
   Value: YES+AT.de+20150628-20-0
   Purpose: The cookie stores the status of a user’s consent to the use of various Google services.
   CONSENT also provides safety measures to protect users from unauthorised attacks.
   Expiry date: after 19 years
   Name: HSID
   Value: AcRwpgUik9Dveht0I
   Purpose: This cookie is used to create a profile on your interests. This data helps to display
   customised ads.
   Expiry date: after 2 years
   Name: LOGIN_INFO
   Value: AFmmF2swRQIhALl6aL…
   Purpose: This cookie stores information on your login data.
   Expiry date: after 2 years
   Name: SAPISID
   Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
   Purpose: This cookie identifies your browser and device. It is used to create a profile on your
   interests.
   Expiry date: after 2 years
   Name: SID
   Value: oQfNKjAsI112083213-
   Purpose: This cookie stores your Google Account ID and your last login time, in a digitally signed
   and encrypted form.
   Expiry date: after 2 years
   Name: SIDCC
   Value: AN0-TYuqub2JOcDTyL
   Purpose: This cookie stores information on how you use the website and on what advertisements
   you may have seen before visiting our website.
   Expiry date: after 3 months
   How long and where is the data stored?
   The data YouTube receive and process on you are stored on Google’s servers. Most of these servers
   are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=en you can see
   where Google’s data centres are located. Your data is distributed across the servers. Therefore, the
   data can be retrieved quicker and is better protected against manipulation.
   Google stores collected data for different periods of time. You can delete some data anytime, while
   other data are automatically deleted after a certain time, and still other data are stored by Google
   for a long time. Some data (such as elements on “My activity”, photos, documents or products) that
   are saved in your Google account are stored until you delete them. Moreover, you can delete some
   data associated with your device, browser, or app, even if you are not signed into a Google Account.
   How can I erase my data or prevent data retention?
   Generally, you can delete data manually in your Google account. Furthermore, in 2019 an
   automatic deletion of location and activity data was introduced. Depending on what you decide on,
   it deletes stored information either after 3 or 18 months.
   Regardless of whether you have a Google account or not, you can set your browser to delete or
   deactivate cookies placed by Google. These settings vary depending on the browser you use. The
   following instructions will show how to manage cookies in your browser:
   Chrome: Clear, enable and manage cookies in Chrome
   Safari: Manage cookies and website data in Safari
   Firefox: Clear cookies and site data in Firefox
   Internet Explorer: Delete and manage cookies
   Microsoft Edge: Delete cookies in Microsoft Edge
   If you generally do not want to allow any cookies, you can set your browser to always notify you
   when a cookie is about to be set. This will enable you to decide to either allow or permit each
   individual cookie.
   Legal basis
   If you have consented processing and storage of your data by integrated YouTube elements, this
   consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Generally, your data is
   also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to
   maintain fast and good communication with you or other customers and business partners.
   Nevertheless, we only use integrated YouTube elements if you have given your consent. YouTube
   also sets cookies in your browser to store data. We therefore recommend you to read our privacy
   policy on cookies carefully and to take a look at the privacy policy or the cookie policy of the
   respective service provider.
   YouTube also processes data in the USA, among other countries. We would like to note, that
   according to the European Court of Justice, there is currently no adequate level of protection for
   data transfers to the USA. This can be associated with various risks to the legality and security of
   the data processing.
   YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46, paragraphs
   2 and 3 of the GDPR) as basis for data processing by recipients based in third countries (which are
   outside the European Union, Iceland, Liechtenstein and Norway) or for data transfer there. These
   clauses oblige YouTube to comply with the EU‘s level of data protection when processing relevant
   data outside the EU. These clauses are based on an implementing order by the EU Commission.
   You can find the order and the clauses here:
   https://ec.europa.eu/commission/presscorner/detail/en/ip_21_2847
   Since YouTube is a subsidiary company of Google, Google’s privacy statement applies to both. If
   you want to learn more about how your data is handled, we recommend the privacy policy at
   https://policies.google.com/privacy?hl=en.
   Web Design Introduction
   Web Design Privacy Policy Overview
   Affected parties: website visitors
   Purpose: improvement of user experience
   Processed data: depends heavily on the services used. Usually, data such as IP address,
   technical data, language settings, browser version, screen resolution and browser name are
   processed. You can find more details directly with the respective web design tools.
   Storage duration: depends on the tools used
   Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR
   (legitimate interests)
   What is web design?
   We use various tools on our website for the purpose of our web design. Contrary to common belief,
   web design is not just about making our website look nice, but rather also about functionality and
   performance. But of course, a good-looking website is also a major goal of professional web design.
   Web design is a part of media design and deals with the visual as well as the structural and
   functional design of a website. Our aim with our web design is to improve your experience on our
   site. In web design jargon, this is called User Experience (UX) and usability. User Experience entails
   all impressions and experiences that website visitors come across on a website. What is more,
   usability is part of the User Experience, as it determines how user-friendly a website is. This
   includes the clear structuring of content, subpages or products, along with how quickly and easily
   the website enables you to find what you are looking for. In order to offer you the best possible
   experience on our website, we also use so-called third-party web design tools. Therefore, all tools
   and services that help improve our website’s design are classified under the category “web
   design”. This may, for example, include fonts, various plugins or other integrated web design
   functions.
   Why do we use web design tools?
   The way you absorb information on a website depends very much on its structure, functionality
   and visual perception. Therefore, good and professional web design has become increasingly
   important for us. We are constantly working on improving our site as a way of further extending
   our services for you as a website visitor. Furthermore, a beautiful and functioning website also has
   economic advantages for us. Needless to say, you will only visit it and take advantage of our offers
   if you feel completely at ease.
   What data is stored by web design tools?
   When you visit our website, any web design elements integrated into our pages may process your
   data. The exact data that is processed depends on the tools used. Below you can see exactly which
   tools we use for our website. For more information about data processing, we recommend you also
   read the respective privacy policy of the respective tools. There you can usually find out which data
   is processed, whether cookies are used and how long the data is stored. Moreover, fonts such as
   Google Fonts, for example, also automatically transmit information such as your language settings,
   IP address, browser version, browser screen resolution and browser name to Google’s servers.
   Duration of data processing
   Data processing times are very individual and depend on the web design elements used. For
   example, when cookies are used, the retention period can be as little as a minute, but it may also
   be a few years. Please make yourself familiar with this topic. You may for example read our general
   section on cookies as well as the Privacy Policies of the tools used. There you can likely find out
   exactly which cookies are used and what information is stored there. For example, Google Font files
   are stored for one year, in order to improve the loading speed of a website. In principle, data is only
   kept for as long as is necessary to provide the service. But legal requirements may require data to
   be stored for longer.
   Right to object
   You also retain the right and the option to revoke your consent to the use of cookies or third-party
   providers at any time. You can do this either via our cookie management tool or via other opt-out
   functions. You can also prevent cookies from collecting your data by managing, deactivating or
   deleting the cookies in your browser. However, among web design elements (typically fonts) there
   is also data that cannot be erased easily. This is the case whenever data is automatically collected
   as soon as a page is accessed and then directly transmitted to a third party (e.g. Google). In these
   cases, please contact the support of the respective provider. In the case of Google, you can reach
   support at https://support.google.com/?hl=de.
   Legal Basis
   If you have consented to the use of web design tools, this consent serves as the legal basis for the
   relevant data processing. According to Article 6 (1) (a) GDPR (consent), your consent represents the
   legal basis for the processing of personal data, as it may occur when it is collected by web design
   tools. We also have a legitimate interest in web design to improve on our website. After all, only
   then can we provide you with a beautiful and professional web offer. The corresponding legal basis
   for this is Article 6 (1) (f) GDPR (legitimate interests). However, we strongly want to emphasise once
   more that we only use web design tools if you have given your consent.
   You can find information on different web design tools – if available – in the following sections.
   Font Awesome Privacy Policy
   Font Awesome Privacy Policy Overview
   Affected parties: website visitors
   Purpose: service optimisation
   Processed data: data such as the IP address and loaded icon files
   You can find more details on this in the privacy policy below.
   Storage period: data is stored for a few weeks in unidentifiable form
   Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate
   interests)
   What is Font Awesome?
   On our website we use Font Awesome by the American company Fonticons (307 S. Main St., Suite
   202, Bentonville, AR 72712, USA). Upon your visit to one of our websites, the Font Awesome web
   font, i.e. the icons, are loaded via the Font Awesome Content Delivery Network (CDN). This way
   texts, fonts and icons are displayed appropriately on every device. In this privacy policy we will go
   into more detail on data storage and data processing by this service.
   Icons play an increasingly important role on websites. Font Awesome is a web font specifically
   designed for web designers and web developers. With Font Awesome icons can for example be
   scaled and coloured as desired using the CSS stylesheet language. Thus, they now replace old
   picture icons. Font Awesome CDN is the easiest way to load icons or fonts onto your website. To do
   this, we only had to embed a short line of code into our website.
   Why do we use Font Awesome on our website?
   Font Awesome enables our websites’ content to be depicted better. This eases your navigation on
   our website, and helps you grasp its content better. The icons can sometimes even be used to
   replace whole words and save space. This is particularly useful when optimising content specifically
   for smartphones. The icons are inserted as HMTL code instead of as an image, which allows us to
   edit the icons with CSS exactly as we want. Simultaneously, Font Awesome also lets us improve our
   loading speed, as it only contains HTML elements and no icon images. All these advantages help us
   to make our website even clearer, faster and more refined for you.
   Which data are stored by Font Awesome?
   The Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are
   server networks that are distributed around the world. They make it possible to quickly load files
   from locations in close proximity. When you open one of our pages, the respective icons will be
   provided by Font Awesome.
   For the web fonts to be loaded, your browser has to connect to the servers of Fonticons, Inc. For
   this, your IP address will be identified. Font Awesome also collects data on which icon files are
   downloaded, as well as when they are downloaded. Furthermore, technical data such as your
   browser version, screen resolution or the time when you accessed the page are also transmitted.
   These data are collected and stored for the following reasons:
   to optimise Content Delivery Networks
   to identify and fix technical errors
   to protect CDNs from misuse and attacks
   to calculate fees from Font Awesome Pro customers
   to identify the popularity of icons
   to establish which computer and software you are using
   If your browser does not allow web fonts, one of your PC’s standard fonts will be used
   automatically. Moreover, as far as we are currently aware, no cookies will be set. We are keeping in
   contact with Font Awesome’s privacy department and will let you know as soon as we find out
   more.
   How long and where are the data stored?
   Font Awesome stores data about the use of the Content Delivery Network also on servers in the
   United States of America. However, the CDN servers are located all across the world and store user
   data in your proximity. The data is usually only stored for a few weeks in an identifiable form.
   Aggregated statistics on the use of the CDNs may also be stored for longer. However, these do not
   include any personal data.
   How can I erase my data or prevent data retention?
   As far as we are aware, Font Awesome does not store any personal data via Content Delivery
   Networks. If you do not want data about the used icons to be stored, you will unfortunately not be
   able to visit our website. If your browser does not allow web fonts, no data will be transmitted or
   saved. In this case your computer’s default font will be used.
   Legal basis
   If you have agreed to the use of Font Awesome, your consent is the legal basis for the
   corresponding data processing. According to Art. 6 Paragraph 1 lit. a GDPR (consent) this consent
   represents the legal basis for personal data processing, as can occur when it is collected by Font
   Awesome.
   We also have a legitimate interest in using Font Awesome to optimise our online service. The
   corresponding legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests). Nevertheless,
   we only use Font Awesome if you have given your consent to it.
   Font Awesome also processes data in the USA, among other countries. We would like to note, that
   according to the European Court of Justice, there is currently no adequate level of protection for
   data transfers to the USA. This can be associated with various risks to the legality and security of
   data processing.
   Font Awesome uses standard contractual clauses approved by the EU Commission as basis for data
   processing by recipients based in third countries (outside the European Union, Iceland,
   Liechtenstein, Norway and especially in the USA) or data transfer there (= Art. 46, paragraphs 2 and
   3 of the GDPR). These clauses oblige Font Awesome to comply with the EU‘s level of data protection
   when processing relevant data outside the EU. These clauses are based on an implementing order
   by the EU Commission. You can find the order and the clauses here:
   https://ec.europa.eu/commission/presscorner/detail/en/ip_21_2847
   If you want to find out more about Font Awesome and their data handling, we recommend you to
   read their Privacy Policy at https://fontawesome.com/privacy along with the help page at
   https://fontawesome.com/help.
   Google Fonts Local Privacy Policy
   On our website we use Google Fonts, by the company Google Inc. The responsible entity for the
   European area is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). We have
   integrated Google fonts locally, i.e. on our web server and not on Google’s servers. This means that
   no connection to Google’s servers and therefore no data transfer or retention take place.
   What are Google Fonts?
   Google Fonts was previously called Google Web Fonts. It is an interactive list with over 800 fonts
   which Google offer for free use. With the use of Google Fonts, it is possible to utilise fonts without
   uploading them to your own server. In order to prevent any transfer of information to Google’s
   servers, we downloaded the fonts to our own server. This way we can comply with data privacy and
   do not transmit any data to Google Fonts.
   Google Maps Privacy Policy
   Google Maps Privacy Policy Overview
   Affected parties: website visitors
   Purpose: service optimisation
   Processed data: data such as entered search terms, IP address as well as latitude and longitude
   coordinates.
   You can find more details on this in the Privacy Policy below.
   Storage duration: depending on the retained data
   Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)
   What is Google Maps?
   On our website we use Google Maps of the company Google Inc. (1600 Amphitheatre Parkway
   Mountain View, CA 94043, USA). With the use of Google Maps, we can show you locations in a
   better way and can therefore adjust our service to your needs. Due to the utilisation of Google
   Maps, data gets transferred to Google and is saved on Google’s servers. In the following, we want to
   explain in detail what Google Maps is, why we use this Google service, what data is stored and how
   you can prevent this.
   Google Maps is an internet maps service of the company Google Inc. With Google Maps you can
   search for exact locations of cities, sights, accommodations or businesses online via a PC, a tablet
   or an app. If businesses are represented on Google My Business, the respective location as well as
   other information about the company are shown there. In order to show route directions, a
   location’s map sections can be integrated in a website through a HTML-code. Google Maps depicts
   the earth’s surface as either a road map or as air and satellite images. Due to the street view and
   high-quality satellite images, it is possible for exact representations to be made.
   Why do we use Google Maps on our website?
   The efforts we make on this page have the goal of giving you a useful and meaningful experience
   on our website. Through the integration of Google Maps, we can offer you essential information on
   various locations. Therefore, you can spot our office address with one glance. Furthermore, the
   route directions always show you the best and fastest way to us. You can retrieve the route
   directions for traveling either by car, by public transport, on foot or by bike. The integration of
   Google Maps is a part of our customer service.
   What data is stored by Google Maps?
   For Google Maps to offer its full services, the company must collect and store your data. This
   includes your entered search terms, your IP-address as well as your longitude and latitude
   coordinates. When you use the route-planner function, the entered start address is stored also.
   However, this data retention happens on Google Maps‘ websites. We can only inform you about it
   but cannot influence it in any way. Since we have included Google Maps on our website, Google will
   set at least one cookie (Name: NID) into your browser. This cookie saves data on your user
   behaviour. Google primarily uses this data to optimise ist own services and to provide you with
   individual, personalised advertisements.
   The following cookies are set in your browser due to the integration of Google Maps:
   Name: NID
   Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ112083213-5
   Purpose: Google uses NID in order to adjust advertisments to your Google searches. With the
   cookie’s help Google “remembers“ your most frequently entered search queries or your previous
   interaction with ads. That way you always receive customised adertisments. The cookie contains a
   unique ID, wich Google uses to collect your personal settings for advertising porposes.
   Expiration date: after 6 months
   Note: We cannot guarantee completeness of the information on saved data. This is, because
   especially concerning the use of cookies, changes can happen anytime. To identify the cookie NID, a
   test page was created, to which Google Maps was included.
   How long and where is the data stored?
   There are Google servers in data centres across the entire planet. However, most servers are in
   America. For this reason, your data is widely stored in the USA. Here you can read in detail about
   where the Google servers are located:
   https://www.google.com/about/datacenters/inside/locations/?hl=en
   Google distributes data to various data carriers. This makes it possible to retrieve the data faster
   and to better protect it from possible attempted manipulations. Every server has emergency
   programs. Thus, should for example a problem with Google’s hardware occur or should a natural
   disaster impact the servers, any data will quite certainly stay protected.
   Moreover, Google saves some data for a specified period. With some other data on the other hand,
   Google only offers the opportunity for deleting it manually. Furthermore, the company anonymises
   information (e.g. advertising data) in server logs, by deleting a part of the IP-address and cookie
   information after 9 to 18 months.
   How can I erase my data, or prevent data retention?
   Due to the automatic delete function for location and activity data, which was introduced in 2019,
   information that is used for determining your location and web or app activity is saved for either 3
   or 18 months, depending on your preferred decision, and is deleted thereafter. Furthermore, it is
   possible to delete this data manually from your browser history via your Google account anytime. If
   you want to prevent the determination of your location altogether, you must pause the category
   “Web and app activity” in your Google account. Click on “Data and personalisation” and then choose
   the option “Activity controls”. Here you can switch the activities on or off.
   Moreover, in your browser you can deactivate, delete or manage individual cookies. This function
   can differ a little, depending on what browser you are using. The following instructions will show
   you how to manage cookies in your browser:
   Chrome: Clear, enable and manage cookies in Chrome
   Safari: Manage cookies and website data in Safari
   Firefox: Clear cookies and site data in Firefox
   Internet Explorer: Delete and manage cookies
   Microsoft Edge: Delete cookies in Microsoft Edge
   If you generally do not want to permit any cookies, you can set up your browser in a way that
   ensures you get informed whenever a cookie is about to be placed. That way you can decide to
   either permit or refuse every single cookie.
   Please note, that when using this tool, your data may also be stored and processed outside the EU.
   Most third countries (including the USA) are not considered secure under current European data
   protection law. Data to insecure third countries must not simply be transferred to, stored and
   processed there unless there are suitable guarantees (such as EU Standard Contractual Clauses)
   between us and the non-European service provider.
   Legal basis
   If you have consented to the use of Google Maps, your consent is the legal basis for the
   corresponding data processing. According to Art. 6 paragraph 1 lit. a GDPR (consent) this consent
   is the legal basis for the processing of personal data, as can occur when processed by Google Maps.
   We also have a legitimate interest in using Google Maps to optimise our online service. The
   corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless,
   we only use Google Maps if you have given your consent to it.
   Google also processes data in the USA, among other countries. We would like to note, that
   according to the European Court of Justice, there is currently no adequate level of protection for
   data transfers to the USA. This can be associated with various risks to the legality and security of
   data processing.
   Google uses standard contractual clauses approved by the EU Commission as basis for data
   processing by recipients based in third countries (outside the European Union, Iceland,
   Liechtenstein, Norway and especially in the USA) or data transfer there (= Art. 46, paragraphs 2 and
   3 of the GDPR). These clauses oblige Google to comply with the EU‘s level of data protection when
   processing relevant data outside the EU. These clauses are based on an implementing order by the
   EU Commission. You can find the order and the clauses here:
   https://ec.europa.eu/commission/presscorner/detail/en/ip_21_2847
   The Google Ads Data Processing Terms, which reference the standard contractual clauses, can be
   found at https://business.safety.google/intl/en/adsprocessorterms/.
   If you want to find out more about Google’s data processing, we recommend you to read the
   company’s own Privacy Policy at https://policies.google.com/privacy?hl=en-GB.
   Online Booking Systems Introduction
   Online Booking Systems Privacy Policy Overview
   Affected parties: website visitors
   Purpose: improvement of user experience and organisation
   Processed data: depends heavily on the services used. Usually, data such as IP address,
   contact and payment details and/or technical data is processed. You can get more details on
   this directly from the respective tools used.
   Storage duration: depends on the tools used
   Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR
   (legitimate interests)
   What is an online booking system?
   We use one or more booking systems which enable you to make bookings via our website. That
   way e.g. appointments can easily be created online. A booking system is a software application
   integrated into our website that displays available resources (such as available appointments) and
   allows you to book – and usually, also pay – directly online. You’ve probably already come across
   many such booking systems from the restaurant or hotel industry. However, such systems are
   actually used in a wide variety of industries. Depending on the tool and settings, booking systems
   can be used both by us internally, as well as by customers like yourself. In most cases, your
   personal data is also collected and stored.
   Bookings usually work as follows: You will find a booking system on our website, through which you
   can book an appointment directly with one click. Then you will enter your data and usually also be
   able to pay immediately. You may also have the option to enter various information about yourself
   into a form. Please be aware that any information you enter may be stored and managed in a
   database.
   Why do we use an online booking system?
   In a way, we also consider our website a free service for you. We want you to receive helpful
   information on our site and feel comfortable on there. This also includes an online service that
   makes it as easy as possible for you to book appointments or services. Gone are the days when you
   had to wait days for booking confirmations via phone or email. With an online booking system, you
   can get everything done after just a few clicks and get on with your day. The system also makes it
   easier for us to manage all bookings and appointments. Therefore, we consider a booking system
   absolutely sensible for both you and ourselves.
   Which data is processed?
   In this general introduction about booking systems, we naturally cannot tell you exactly what data
   is processed for which system. It always depends on the tool used, as well as the functions and
   possibilities it contains. What is more, in addition to the conventional booking function, many
   booking systems also offer a range of other features. For example, many systems also have an
   external online payment system (e.g. Stripe, Klarna or Paypal) and an integrated calendar
   synchronisation function. Accordingly, different data and different amounts of data can be
   processed, depending on the included functions. Usually, data such as your IP address, name and
   contact details, technical device information and the time of your booking are processed. If you also
   make a payment via the system, your bank details such as your account number, credit card
   number, passwords, TANs etc. will also be stored and passed on to the respective payment
   provider. We recommend you carefully read the respective privacy policy of the tool used, so that
   you know which of your data is processed specifically.
   Duration of data processing
   Each booking system stores data for different lengths of time. Therefore, we cannot yet give any
   specific information about the duration of data processing in this instance. In general, however,
   personal data is only stored for as long as is absolutely necessary to provide the services. Booking
   systems usually also use cookies, which store information for different lengths of time. While some
   cookies are erased immediately after leaving the site, others can be stored for a number of years.
   You can find out more about this in our “Cookies” section. Please also take a look at the respective
   privacy policies of the providers. There you should find answers on how long your data will be
   stored specifically.
   Right to object
   If you have consented to data processing by a booking system, you always retain the option and the
   right to revoke this consent. So please, always be aware that you have rights in relation to your
   personal data and that you can exercise these rights at any time. Thus, if you do not agree to the
   processing of your personal data, then none of your personal data may be processed. It is that
   simple. The easiest way to revoke data processing is via a cookie consent tool or via other available
   opt-out functions. You can, for example, manage data retention by cookies directly in your browser.
   Until you withdraw your consent, the lawfulness of data processing remains unaffected.
   Legal Basis
   If you have agreed that booking systems may be used, this consent is the legal basis for the
   corresponding data processing. According to Article 6 (1) (a) GDPR (consent), your consent
   represents the legal basis for the processing of personal data, as it may occur through the use of
   booking systems.
   Furthermore, we also have a legitimate interest in using booking systems because we use them to
   extend our customer service and to optimise our internal booking organisation. The corresponding
   legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we strongly want to
   emphasise once more that we only use these tools if you have given your consent.
   You can find information on different booking systems – if available – in the following sections.
   All texts are copyrighted.