Imprint
Information duty according to art. 5 par. 1, E-Commerce-Law (ECG):
Hotel Lacknerhof GmbH
Unterberggasse 172
A-5542 Flachau
Executive director: Georg Lackner
Company register number: FN265770p
Company registry court: Salzburg Regional Court
Public authority as per ECG: District commission St. Johann im Pongau
Chamber membership: Accommodation
UID number: ATU 62111066
Telephone: +43 (0) 6457-23790
Fax: +43 (0) 6457-237946
E-mail: info@lacknerhof.at
Homepage: www.lacknerhof.at
This website was created by ncm.at the specialist for touristic success on the internet. Concept, production and web marketing are following a common strategy, the success plan: website, marketing and control will transform visitors on the website to guests in the hotels. Here the website can convey three things: information, emotion and action. Combined with user-friendly web design and in accordance with Google web master guidelines the website will become the perfect base for successful web marketing and search engine optimisation.
Web design
The concept was set up by the ncm.at team according to criteria of success logic: website, marketing and control will transform visitors on the website to guests in the hotels. Here the website can convey three things: information, emotion and action. Combined with user-friendly web design and in accordance with Google web master guidelines the website will become the perfect base for successful web marketing and search engine optimisation.
CheckEffekt
CheckEffekt is the right tool for successful tourism web marketing, developed by tourism experts according to the needs of the tourism branch. CheckEffekt gathers information on the visitors and their movements on the web page. Unlike pure web statistics programmes, with CheckEffekt tourism companies have access to detailed reports on search words, search engines or cost-benefit relation of specific advertisements. Campaigns or paid links. CheckEffekt can provide this data in charts and can compare it anonymously with websites of similar companies. In this way users of CheckEffekt can use the “path finder” function to accompany visitors from the moment of entry to the site until the enquiry and therefore create individually suitable offers.
Web marketing
The website is surveyed by the web marketing team of ncm.at and constantly redeveloped. If necessary on line advertising campaigns, for example with Google AdWords will complete the web marketing. The website itself is basis for this. It has been set up according to the Google web master guidelines and has been optimised for search engines. The contents are continuously expanded by the editors according to current user needs. In this way it is guaranteed that search engines will be perfectly able to find, read and interpret website contents.
